Business Licensing and Regulatory Compliance
How to Start A Food Product Business
Business licensing and regulatory compliance are the foundational legal requirements for starting and operating a food CPG business. Before a product can be manufactured, sold, or distributed, the business itself must be properly formed and the product must meet all applicable food safety, labeling, and registration rules. These requirements exist to establish legal accountability, protect consumers, and ensure food products can be traced, regulated, and sold through legitimate channels.
At a minimum, every food brand must exist as a recognized legal entity and be registered with the appropriate federal and state agencies. This includes forming a business, obtaining a federal tax ID, and complying with food-specific regulations that govern how products are produced, labeled, and brought to market. While manufacturing partners, designers, and consultants may support parts of the process, the brand is ultimately responsible for its legal formation and regulatory compliance, regardless of where the product is made.
For Louisiana-based food CPG businesses, the core requirements include:
- Business formation and registration with the Louisiana Secretary of State (LLC or corporation)
- Federal Employer Identification Number (EIN) issued by the IRS
- FDA food facility registration (only if you're manufacturing your own products)
- FDA-compliant product labeling, including ingredients, allergens, net contents, and Nutrition Facts
- State label registration with the Louisiana Department of Health (as required)
- Process Authority review for certain shelf-stable, acidified, or low-acid foods
- UPC barcodes for products entering retail or distribution
These elements form the legal baseline of a food business. Without them, products cannot be reliably manufactured, insured, distributed, or sold.
Shelf Stability, pH, and Water Activity Basics
Shelf stability describes whether a food product can be safely stored at room temperature without refrigeration. In food CPG manufacturing, shelf stability is determined primarily by pH (how acidic a product is) and water activity (aw) (how much free water is available to support microbial growth). These measurements determine which microorganisms can grow in a product and what processing, documentation, and controls are required under federal food safety regulations.
This matters because pH and water activity directly affect regulatory classification and manufacturing requirements. Certain categories of foods—such as acidified foods and low-acid canned foods—require additional review, documentation, and validated processing controls before they can be legally produced and sold. Co-manufacturers depend on verified pH and aw data to confirm that a product can be safely produced at scale and held under ambient conditions. If these values are unknown or unstable, production may be delayed or denied.
In practice, these measurements commonly apply to foods such as:
- Acidified foods: hot sauces, barbecue sauces, salsas, pickled vegetables, marinades
- Low-acid foods: soups, broths, gravies, some sauces and dressings
- Low water activity foods: spice blends, seasoning mixes, dry rubs, flour blends, snack coatings
- Borderline products: creamy sauces, emulsified dressings, dips, and spreads where small formulation changes can shift safety requirements
Key considerations for brands include:
- Changes to ingredients, batch size, or processing can alter pH or aw and require re-testing
- Packaging type and fill method can affect product safety over time
- A common mistake is assuming shelf stability based on similar products in the market rather than validated testing
Because these factors are tied directly to consumer safety, they are regulated at the federal level and must be addressed early in product development to avoid costly reformulation or regulatory delays.
Federal Regulatory Resource
- U.S. Food and Drug Administration (National resource) – Guidance on acidified foods, low-acid foods, and shelf-stable processing
https://www.fda.gov/food
Food Safety Plans, HACCP, and Recall Planning
Food Safety Plans & HACCP
One of the largest advantages of working with a qualified co-packer is that the facility already maintains the required food safety systems, including HACCP and/or FDA Preventive Controls under FSMA. These plans are written, implemented, monitored, and audited at the facility level and cover sanitation, allergen controls, process controls, supply-chain controls, and recordkeeping.
Because the co-packer owns the manufacturing environment, food safety planning lives with the facility, not the brand. Product onboarding, testing, and validation are used to confirm that a product can be safely produced within the co-packer’s existing systems. This removes the burden for brands to build, manage, and audit a manufacturing-level food safety plan themselves—a major regulatory and operational benefit of outsourcing production.
Recall Planning
Recall responsibility does not transfer with manufacturing. Regardless of where a product is made, the brand remains the legal owner of the product in commerce and must be prepared to manage a recall if one is required. Most FDA-regulated food businesses are required to maintain a written recall plan under FSMA.
A brand-level recall plan typically addresses:
- how products and lot codes are identified and traced
- how distributors, retailers, and regulators are notified
- who is responsible for coordination, documentation, and communication
Co-packers often assist with traceability and execution, but they do not replace the brand’s obligation to be recall-ready. Clear roles and advance planning are essential to limit risk and disruption.
Commercial Liability Insurance
Product liability insurance protects a food company if a product causes illness, injury, or property damage due to contamination, undeclared allergens, packaging defects, or labeling errors. In food CPG manufacturing, this coverage pays for legal defense, settlements, and claims tied to real-world failures that can occur even when products are made in licensed, inspected facilities. It applies whether you manufacture in-house or use a co-packer and is a baseline protection for any business selling packaged food.
This insurance matters because food brands carry legal responsibility for their products once they enter the market. A single consumer complaint, allergen issue, or recall can trigger costs that quickly exceed a small or mid-sized brand’s cash reserves. As a result, most co-manufacturers require active product liability insurance before production, and large grocery chains, national distributors, and food-service distributors require proof of coverage as part of vendor onboarding. These buyers typically set minimum coverage limits and require that they—and often the co-manufacturer—be named as additional insureds. Without insurance in place, production, distribution, or retail placement simply does not move forward.
In practical manufacturing terms, product liability insurance affects whether a brand can operate, scale, and sell through established channels. Key considerations include:
- Carrying coverage appropriate to your product type (acidified, shelf-stable, refrigerated, frozen)
- Meeting insurance requirements from co-manufacturers and large grocery or food-service buyers
- Keeping policies active and updated to avoid production or shipment holds
Product liability insurance should be treated as a core operating requirement.
Packaging & Labeling Requirements
How to Choose Your Product Packaging
Packaging is the system that protects a food product, preserves safety and quality, and makes the product manufacturable and sellable. In food CPG, packaging choices are not purely aesthetic—they affect shelf life, food safety, production efficiency, freight costs, and regulatory compliance. Common formats include glass bottles and jars, plastic bottles, pouches, tubs, bags, and cartons, each with specific use cases depending on whether the product is liquid, dry, refrigerated, frozen, or shelf-stable.
This matters because packaging decisions directly affect how (and whether) a product can be manufactured at scale. A package must be compatible with the manufacturing process, filling equipment, closure systems, and storage conditions. It must also protect the product from contamination, oxygen, moisture, and light as required. In Louisiana, packaging is reviewed as part of food safety oversight, and unsuitable or misleading packaging can delay approvals or production. Manufacturers typically require final package specifications before quoting or scheduling production.
When choosing packaging, food brands should evaluate:
- Product compatibility: acidity, moisture, fat content, and sensitivity to light or oxygen
- Shelf-life requirements: whether the product is shelf-stable, refrigerated, or frozen
- Manufacturing fit: compatibility with filling lines, capping/sealing methods, and batch sizes
- Regulatory needs: sufficient label space for required information and accurate net contents
- Cost and logistics: packaging cost, freight weight, breakage risk, and storage footprint
A common mistake is selecting packaging based on appearance or small-batch convenience without considering production realities. That often leads to rework, equipment limitations, higher costs, or the need to repackage entirely once manufacturing begins.
Labeling Rules & Louisiana Regulations
Food labeling rules define what information must appear on a packaged food product and how it must be presented. For food CPG brands, labeling requirements are set at the federal level by the FDA, with state-level enforcement and registration handled by Louisiana. Labels are regulatory documents first, not marketing tools. Every product name, ingredient statement, allergen disclosure, Nutrition Facts panel, and claim must be accurate, supportable, and compliant before a product can be legally sold.
In Louisiana, most packaged food products must be registered with the state prior to sale, and labels are reviewed as part of that process. The Louisiana Department of Health reviews labels to ensure they meet both FDA requirements and Louisiana-specific standards. If a label is incomplete, misleading, or noncompliant, the product cannot be legally distributed in the state. For manufacturers, producing noncompliant products puts their facility at regulatory risk, which is why labeling issues must be resolved before production begins.
In practice, food brands manufacturing in or selling into Louisiana must ensure their labels meet the following requirements:
- Allergen declarations for FDA-recognized major allergens (milk, eggs, wheat, soy, peanuts, tree nuts, fish, shellfish, and sesame), clearly identified and consistent with the ingredient list
- Nutrition Facts panels formatted to current FDA standards, based on accurate nutritional analysis of the final, production-ready recipe
- Ingredient statements listed in descending order by weight, using common or FDA-approved ingredient names
- Claims and statements (such as “natural,” “no sugar added,” or “gluten-free”) that are legally defined, truthful, and appropriate for the formulation
Common problems include designing labels before recipes are finalized, copying claims or formats from other brands, or assuming small-batch or local products are exempt from review. These mistakes often lead to relabeling costs, production delays, or restrictions on where the product can be sold once state reviewers, manufacturers, or retailers identify compliance issues.
Louisiana and National Regulatory Resources
- Louisiana Department of Health – State label registration and food safety oversight
https://ldh.la.gov - U.S. Food and Drug Administration (National resource) – Federal food labeling requirements, allergen rules, and Nutrition Facts standards
https://www.fda.gov/food
GS1 vs. Generic UPC Barcodes
UPC barcodes are used to identify products in retail, distribution, and inventory systems. In food CPG, the key distinction is between GS1-issued UPCs and generic or reseller UPCs. GS1 is the global standards organization that licenses UPC prefixes directly to brand owners, permanently tying products to the company that owns them. Generic UPCs are often sold through third parties and may not be uniquely or officially registered to your brand in GS1’s database.
This difference matters because most retailers, distributors, and large wholesalers rely on GS1 data to validate products. A barcode that scans but is not properly registered can cause problems with product setup, inventory systems, or retailer onboarding. While generic UPCs may work for limited direct-to-consumer sales or small local accounts, they often create friction as a brand scales. From a manufacturing standpoint, co-packers and distributors typically prefer—or require—GS1-issued codes to avoid downstream data conflicts.
In practice, food brands should consider:
- GS1 UPCs: Best for brands planning retail, wholesale, or national distribution; ensures your company is listed as the brand owner and supports long-term scalability
- Generic UPCs: Lower upfront cost but higher risk; may cause issues with retailer acceptance, data ownership, or future product expansion
- Common mistake: Starting with generic UPCs and needing to re-barcode products later, which can trigger packaging changes, relabeling costs, and inventory write-offs
Nutrition Facts Panels (how they're made)
Nutrition Facts panels are standardized labels that disclose the nutrient content of a packaged food product under FDA regulations. For most packaged foods sold in the U.S., a Nutrition Facts panel is required unless a specific exemption applies. The format, nutrients listed, serving size, and calculations are governed by federal rules (21 CFR 101). While the FDA regulates what must be shown and how it is displayed, it does not require that Nutrition Facts panels be created by a government agency or certified laboratory.
Nutrition data is typically generated using nutrient database analysis, which calculates values based on the product’s final recipe, ingredient specifications, and yields. This method relies on validated nutrient databases and is widely used across the food industry, including by co-manufacturers and consultants.
In practical manufacturing terms, Nutrition Facts panels are a required input for label design and regulatory review. Panels must reflect the product as sold, including the final formulation and serving size, and they must be updated if the recipe or portion changes. While third parties may generate nutrition data, the brand remains responsible for the accuracy of the panel and for ensuring it aligns with FDA labeling rules.
Selling, Distribution, and Market Access
How to Price Your Product
Pricing in food CPG is the process of setting prices that cover your full cost of production while accounting for how each sales channel actually works. The starting point for all pricing decisions is Cost of Goods Sold (COGS)—the total per-unit cost to produce a finished product. This includes ingredients, packaging, labor, manufacturing fees, testing, freight to your warehouse, and any per-unit overhead directly tied to production. If you don’t know your true COGS, you are guessing, not pricing.
Each sales channel builds on COGS differently:
- Direct-to-Consumer (DTC):
DTC pricing is calculated by adding margin on top of COGS to cover fulfillment, shipping, platform fees, and customer acquisition. A common baseline is:
DTC price = COGS ÷ target gross margin
Many food brands aim for 60–70% gross margin in DTC because costs like shipping and ads are paid per order. DTC offers the highest control and margin, but also the highest operational responsibility. - Wholesale (direct to retailer):
Wholesale pricing typically starts with the suggested retail price (SRP) and works backward. Retailers usually expect keystone pricing:
Wholesale price ≈ 50% of SRP
Your wholesale price must still be comfortably above COGS. If your COGS is too high to support keystone pricing, the product is not wholesale-ready at its current formulation, size, or packaging. - Distributor pricing:
Distributor pricing adds another margin layer between you and the retailer. In most cases:
Distributor price ≈ 10–25% below wholesale
This means the SRP must be high enough to support three parties: brand, distributor, and retailer. Distributor pricing often exposes weak COGS fast—if the math doesn’t work here, it won’t work at scale.
Pricing decisions affect batch sizes, reorder velocity, and cash flow. Raising prices later is harder than setting them correctly from the start, especially once retailers and distributors are involved. Founders should revisit pricing whenever COGS changes—ingredient increases, packaging updates, freight shifts, or moving into a new channel all require recalculation.
How to Calculate Cost of Goods Sold (COGS)
Cost of Goods Sold (COGS) is the total per-unit cost to produce a finished food product that is ready to sell. In food CPG, COGS includes all direct costs required to make and package the product—not marketing, sales, or general overhead. COGS is governed by standard accounting principles and is the financial baseline used by manufacturers, distributors, and buyers to evaluate whether a product can be produced and sold profitably at scale.
COGS is calculated by adding together every cost that scales with production volume and dividing by the number of finished units produced in a batch. For food manufacturing, this typically includes:
- Ingredients and raw materials
- Packaging components (bottles, labels, caps, cartons)
- Manufacturing or co-packing fees
- Direct labor associated with production
- Quality, testing, and per-batch compliance costs
- Freight tied directly to production or inbound materials
COGS determines pricing, minimum order quantities, and channel viability. Wholesale and distributor pricing models only work if COGS leaves enough margin after retailer and distributor markups. COGS also affects cash flow: higher batch sizes may reduce per-unit COGS but require more upfront capital, while smaller runs raise per-unit costs.
The core principle is simple: if COGS is wrong, every downstream decision—pricing, production volume, and distribution strategy—will be wrong too.
How Do I Get My Products Into A Distributor?
Retail and food-service distribution is the system that moves packaged food from a brand to stores, restaurants, and institutional buyers through third-party distributors. Distributors warehouse product, sell to their customer base, and handle delivery and invoicing. For food brands, distribution is not a launch strategy—it is a scaling mechanism. Distributors exist to service proven demand efficiently, not to create it. This distinction matters because brands often pursue distribution before the product has traction, which leads to slow movement, discontinued SKUs, and strained relationships.
In practice, most distributors evaluate brands based on momentum, not potential. They expect evidence that the product already sells—either through strong direct-to-consumer performance, regional retail success, or committed “anchor accounts” that will order consistently once the distributor comes on board. Without that pull-through, distributors have little incentive to allocate sales effort or shelf space. Typical expectations include:
- Anchor accounts (local grocery chains, food-service groups, or key retailers) ready to order through the distributor
- Pricing that supports distributor and retailer margins after freight, storage, and promotions
- Sufficient production capacity and inventory to meet reorder cycles
Do not approach distributors without sell through or momentum and anchor accounts unless you have an extremely unique and new product.
Where Should I Sell My Products?
Deciding where to sell your products is a strategic choice that depends on product type, pricing, shelf life, and operational capacity. Different channels—direct-to-consumer (DTC), local retail, food service, and distribution—place different demands on a food brand. Choosing the wrong channel early can create pricing pressure, inventory issues, or compliance gaps that slow growth or force reformulation. The goal is not to be everywhere, but to sell where the product fits and can be supported consistently.
In practice, channel selection is guided by how the product behaves and how it is made. For example:
- Shelf-stable packaged goods (sauces, seasonings, dry mixes) often start in local retail, specialty stores, or DTC, where pricing and reorders are more flexible.
- Perishable or refrigerated products typically perform better in food service or limited regional retail, where velocity is higher and shelf life is managed closely.
- Higher-price or niche products may work best in DTC or specialty retail before expanding to broader wholesale.
- Each channel also has different expectations for pricing, packaging, minimum order quantities, and lead times, all of which affect how much product needs to be made at once.
Selling strategy should align with production and cash flow realities. DTC offers control and margin but requires fulfillment and customer acquisition. Wholesale and food service provide volume but compress margins and require tighter production planning. Distribution is usually a later step, best used once a product already sells consistently in specific accounts. Brands that match channel choice to product type and production capacity are better positioned to grow without overextending inventory or capital.